Before the opening of the newest and largest Preston store chain, PRCI.Storytellers organized a press tour for bloggers and representatives of Belarusian media.
Invited guests had a tour through the store and culinary shop. After the tour, a series of cooking master classes took place. Guests were taught how to cook homemade Italian pasta, sauces, traditional pizza, fish and seasonal vitamin smoothies.
1. Overall reach: 75,000 contacts
2. Loyalty: positive feedback